Synchrony Public Affairs
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Our Practice

Synchrony brings unique experience and insight to its client companies, organizations and government agencies as they aspire to be visionaries, change agents and disruptive innovators. 
 
We work with organizations that face major transition, sometimes under duress. Neither deadlines, nor crises, nor opportunity, intimidate us.
 
Our clients are not asking, "What do we do next?," they are asking, “What do we next want to become?”
 
We provide our clients with strategic communication counsel in good times -- and times that are not so good.
 
We help executive leadership formulate and execute sophisticated communication strategies, manage complex systems of networked constituents and confidently engage in public debates that impact their organization’s success and bottom lines. 

Practice Areas

Situational Analysis

  • Situational Awareness
  • Upside Potential
  • Risk Assessment
  • Cost-Benefit Analysis

Objective Setting

  • SMART Objectives

Proprietary Research and Segmentation

  • Surveys
  • Focus Groups
  • Network Analysis
  • Investor Outreach

Strategic Planning

  • The Long March
  • Crisis Communications

Message Development

  • Brand Development
  • Storylines
  • Policy Arguments

Public Debate Preparation

  • Network Leadership
  • Congressional Testimony Preparation
  • Media Training

Collateral Development

  • Creative Services/Design
  • Advertising Materials
  • Website Development
  • Interactive Materials
  • Brand Collateral

Constituent Network Development

  • Network Development
  • Customer/Member Outreach
  • Coalition Development
  • Investor Relations

Public Debate Management

  • Network Activation
  • Social Media Deployment
  • Government Relations
  • Issue Advertising
  • Coalition Coordination
  • Media Relations

Continuous Evaluation

  • Upside Realized
  • Risk Reassessment
  • Benefit-Cost Analysis
  Synchrony occurs when large networks of people and organizations engage in collective behavior to achieve common objectives.  
 
 
 
 
 
6020 Dellwood Place | Bethesda, MD 20817 USA | +1 202 642 1042 | +1 904 307 0186
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© 2012 Synchrony Public Affairs, Jerry M. Ray, President

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